Introducing Seawool: A New Sustainable Fibre

Introducing Seawool: A New Sustainable Fibre

Abi on 18th Oct 2023

This season at Albert and Maurice, we’ve introduced a new style of knitwear to our range. Using a newly developed sustainable yarn called Seawool, we’ve created two stylish and versatile jumpers for our  Autumn/Winter 2023 collection: the Bosbury Crew Neck Jumper, available in Loden Green and Wine, and the  Colwall Zip Neck Jumper, available in Denim Blue. You may, quite rightly, be wondering what Seawool is and how this modern yarn performs, so we’ve answered a few key questions below to introduce you to this innovative knitwear.

Albert and Maurice Mens Bosbury Seawool Crew Neck Jumper Loden

What is Seawool?

Seawool is a modern and sustainable fibre that has been created with products related to the sea. This unique fibre is made from two ingredients: oyster shells and recycled plastic bottles. Both of these products are post-consumer waste, making Seawool an eco-friendly alternative to traditional wool and cotton fibres.

How is Seawool made?

The oyster shells used to create Seawool are post-consumer waste from oyster farms that would otherwise be thrown away, and the plastic bottles are collected through waste collection programmes, sparing them from landfill or ending up in the ocean. During the manufacturing process, the plastic bottles are cleaned and melted to create long polyester threads and the oyster shells are heated and crushed to form a fine powder. By combining the powder with the recycled polyester threads, the final Seawool yarns take on a unique and subtle flecked look that creates a stylish finish to our knitwear.

Albert and Maurice Mens Colwall Seawool Zip Neck Jumper Denim

What does Seawool feel like?

Seawool is super soft to the touch and has the feel of premium Merino wool but doesn’t itch, making it an ideal alternative for those who are allergic to wool or find wool knitwear too irritating or uncomfortable to wear.

How does Seawool perform?

Just like traditional wool, Seawool is thermoregulating, breathable, and quick-drying. We’ve used it to create warm jumpers that are comfortable and easy to wear; they’re ideal for layering over a shirt and under a gilet on those chilly days. The breathable and quick-drying nature of Seawool ensures that any sweat and body moisture is wicked away, so they’re ideal if you’re working outdoors. Seawool is odour resistant too: the natural oyster shell powder used to create Seawool stops bacteria from spreading and limits the capacity for odours to develop, so your jumper stays smelling fresher for longer.

Albert and Maurice Mens Bosbury Seawool Crew Neck Jumper Wine

How do I care for Seawool?

Our Seawool jumpers can be machine washed at 30 degrees and do not need to be hand washed like some traditional Lambswool jumpers, so they’re easy to throw in with your regular wash. They’re quick-drying and crease resistant too, meaning your jumper will be ready to wear again in no time.

Sustainable, comfortable and functional

Already hugely popular with customers and staff alike, Seawool yarn has become a firm favourite at Albert and Maurice. Our new Seawool jumpers have a traditional look and luxurious feel and are comfortable and easy to wear. They combine exceptional functional properties whilst having a positive impact on the planet. If you want to see and feel what Seawool is like for yourself, pop into Philip Morris & Son in Hereford where our full range of knitwear is available for you to try on.

Albert & Maurice Seawool Jumpers